‘Design Based Culture’ is a postulate that imbues all aspects of life with the virtues of classicism and design, to produce the ‘classics’, the creations of the highest standards and morals.

‘Classicism’ is following time-tested traditions and knowledge, to inspire and evolve.

‘Design’ is a creative decision, based on order, space, balance, and harmony among its elements.

Music is the ultimate testament to the concept of design. Melody is created only when notes and rhythms are in sync; else there would only be a discordant mix of sounds. All through my life I have attempted to bring a sense of harmony to my work.

– Ravi Paranjape